Why people actually like you

Why people actually like you

There are entire books devoted to investigating Likeability alone. In fact, Dr. Robert Cialdini delves quite a bit into this subject in his foundational persuasion marketing classic, “Influence: The Psychology of Persuasion”. There’s just so much to say about the...
Refusing to Haggle

Refusing to Haggle

As a freelance creative, there comes a time when one must haggle. Usually it’s early on. But if you find yourself negotiating your price with potential clients late in the game, you’re long overdue for a shift in how you communicate your creative practice...