by Valerio Puggioni | Landing copywriting clients, Persuasion Principles
If you’re a freelancer who’s still stuck in an employee mindset, this is most likely your most self-limiting factor. Removing this mental limit will allow you to overcome all sorts of challenges, both in business and in your social life. In this short article, I’m...
by Valerio Puggioni | Persuasion Principles
There are entire books devoted to investigating Likeability alone. In fact, Dr. Robert Cialdini delves quite a bit into this subject in his foundational persuasion marketing classic, “Influence: The Psychology of Persuasion”. There’s just so much to say about the...
by Valerio Puggioni | Persuasion Principles, Writing exceptional copy
When you’re hired by a client who’s a small business owner, chances are they haven’t differentiated their brand enough from their competitors. In this article, I cover the unique sales proposition (USP), a powerful (and central) concept not just in...
